Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select

• Main Author: 梁逸婷
• Other Authors: 黃國峯
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/n22ghs

碩士 === 國立政治大學 === 企業管理研究所 === 102