Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select

Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select

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碩士 === 國立政治大學 === 企業管理研究所 === 102

Bibliographic Details
Main Author: 梁逸婷
Other Authors: 黃國峯
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/n22ghs
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spelling ndltd-TW-102NCCU51210132019-05-15T21:23:34Z http://ndltd.ncl.edu.tw/handle/n22ghs Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select 從消費者觀點探討零售商經營自有品牌及代工廠夥伴選擇之考量因素-以7-select為例 梁逸婷 碩士 國立政治大學 企業管理研究所 102 黃國峯 學位論文 ; thesis 116 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 企業管理研究所 === 102
author2 黃國峯
author_facet 黃國峯
梁逸婷
author 梁逸婷
spellingShingle 梁逸婷
Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select
author_sort 梁逸婷
title Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select
title_short Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select
title_full Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select
title_fullStr Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select
title_full_unstemmed Factors Affecting Retailer's Private-Label Brands and Supplier Selection from the Consumer's Perspective - A Case Study of 7-select
title_sort factors affecting retailer's private-label brands and supplier selection from the consumer's perspective - a case study of 7-select
url http://ndltd.ncl.edu.tw/handle/n22ghs
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