Research on the strategy of brand extension as core competency in Taiwan's CVS industry

• Main Authors: Su, Wen Hsuan, 蘇玟璇
• Other Authors: 洪順慶
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/27319101213834110317

碩士 === 國立政治大學 === 企業管理研究所 === 102