The Psychological Mechanism of Brand Co-creation Engagement
博士 === 國立政治大學 === 企業管理研究所 === 102 === Co-creation for brand innovation is an intriguing and rapidly growing trend in today’scompetitive market. Past research emphasize the economic gains of consumer co-creation, with limited research focusing on the psychological effects engendered in the process of...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/57680589120494576532 |
