The Exploration of Taiwan pop music industry's digital business model

• Main Authors: Su, Jen Hung, 蘇任弘
• Other Authors: 黃葳威
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/04715799261920581357

碩士 === 國立政治大學 === 行政管理碩士學程 === 102 === With the Internet raising, the circulation of information became quicker and quicker, and let people have more convenient and better life , but it also changed the habit of the people's economic activities. The most obvious was the concept of the global village coming true and the ability of consumers to copy improving. It also caused many Taiwanese industry faces tough test. Taiwan's pop music industry is no exception. According to IFPI information, as of the end of 2012, Taiwan's pop music industry shrunk to 1/10 from the 1997. It proved the "digitized vehicle" coming of age that the popularity of the Internet and the ability of consumers to copy improving. Coupled with the rise of the development of awareness of copyright and copyright law, it lead to piracy underground. Therefore, Taiwan's music industry supply chain started to crash down. So the purpose of this study is to: In response to digitization development, how the recording companies and digital music platforms set out a new business model, and then we can construct the value chain meeting the demand of all participants. First, this paper research through analysis of relevant literature, and collecting four successful cases’ (Bin music, KKBOX, StreetVoice, IndieVox) primary and secondary data. Through depth interviews, it can realize their operating logic, solutions to today's problems, and Issues facing the next stage needs. And then finding possible changes in the ways and means. As well as a compilation of materials obtained from in-depth interviews, the paper presents the following conclusions and suggestions: 1.Recording companies: Full brokerage, New Media, Price discrimination, Live concert. 2.Digital music platforms: Price discrimination, Users discrimination, Quality of Service, Construction of music living area. 3.Government: Government should establish a sound mechanism for copyright and Provide an excellent creative environment. Thus, Taiwan pop music industry to regain its prosperity as soon as possible.