居遊式旅遊之旅遊動機、認知價值與顧客滿意度關係之研究

• Main Author: 林翰伯
• Other Authors: 祝鳳岡
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/60038626977643946137

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === This paper explores a new trend in Asian countries, including Taiwan, outbound tourism, namely long-stay tourism. "Long-stay Tourism" is rather a fresh way of arranging vacation for most Asian people, representing a new type of tourism in which people stay in foreign destinations for long periods of time in order to experience living abroad. generates a flow of people for whom the distinction between tourism/tourists and migration has become blurred. The objective of this study is to describe and analyze the factors that affect to customer satisfaction and loyalty of Taiwanese people for conducting a long-stay tourism, and seeking for the possibility of commercializing long-stay tourism. This research is mainly based on quantitative research and complete it with qualitative research for those parts that cannot be clearly described by designed questionnaire. After analyzing, this research comes to the following conclusion: 1. Relationship exists between tourist motivation and customer satisfaction. 2. Relationship exists between tourist motivation and customer loyalty. 3. Relationship exists between perceived value and customer satisfaction. 4. Relationship exists between perceived value and customer loyalty. 5. Relationship exists between service quality and customer satisfaction. 6. Relationship exists between perceived value and customer loyalty. 7. The obvious variation of tourist motivation, perceived value, service quality, customer satisfaction and customer loyalty are displayed only among some of the demographic variables.