| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === The back-pack tour has grown and become another main stream of travel market. The main drivers behind such growth include the development of national economies, rise of consumer self-awareness, changes in consuming attitudes, more perfection of Infrastructure and tourism reception facilities, rapid development and high application of information technology, the popularity of Mobile devices such as smartphone and PAD, the rapid and wide information transmission because of the boost of mobile communication technology and internet speed, and the development of low-cost aviation.
With more and more traveling experience, individual travelers nowadays demand more when they go back-pack tour. They also become much pickier toward the service and products provided by travel suppliers. Since the traditional flight and Hotel package service cannot fulfill customers anymore, customized service and product richness has become the core competitiveness of the travel business.
Based on the case study of Lion Travel Agent, a Taiwanese tourism service provider, the thesis builds up a business model different from other tourism providers. Through the analysis of the innovative services of Lion Travel Agent’s network platform and the vertical integration in tens of thousands of tourism service providers, the business model offers a full range of consumer needs and values through creativities, information, and services. Lion Travel Company uses cloud integrated platform to control the information and quality from global suppliers immediately. The traveling suppliers (Picture 4-2) –flight tickets, hotels, resorts, foods, transportation, tour guides and trips- can use through this platform to provide products and services. Consumers can use the website of Lion Travel, which is booking platform immediately, to book a trip such as prices and categories of tickets, available flight tickets, prices of hotels, available room types, number of rooms and trip schedule, which are the information can be updated in synchronicity by various suppliers. It could make sure the information is accurate and prompt. In addition, it can realize “viewable is bookable.” When it is available to be booked, it’s 100% to be booked. Furthermore, it will get the confirmation immediately. The confirmation of booking will be sent by cellphone messages, fax or email to reply consumers. It assists travel agencies and suppliers or agencies and consumers to reduce the complicated procedures from human powers. The approach will bring the best booking experience for consumers. Moreover, to realize the model fully integrated the service providers with the network platform, and also strengthens the Technology Base, Knowledge Base, and Culture &; Creation Base of the core competitiveness; it effectively integrated “innovation” into a business management model of “experience economy” creation.
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