A dynamic strategic fit view to explore the multinational diversification strategy of Taiwan’s commercial banks.

• Main Authors: Ming-Hsuan Wu, 吳明軒
• Other Authors: 林金賢
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/30105337135936074009

碩士 === 國立中興大學 === 企業管理學系所 === 102 === When we talk about strategic management, the researchers are interesting about which factor may influence the implementation of strategy and how to implement the strategy. Financial deregulation have been an inevitable trend since Taiwan accessed to the WTO. Recently, Government of Taiwan signed the official agreement with China (i.e. ECFA、MOU), so it is viewed as the most freedom time in bank industry in next decade. This study tries to solve the question what researchers are interesting by modeling the dynamics of strategic fit. The empirical data came from Taiwan Economic Journal(TEJ), which included 33 Taiwan’s commercial bank during the period 2005~2012. The Results shows that Interest Rate Spread、Liquidity and imitative behavior are the factors which significantly accelerate strategic change of globalization, and the dynamic fit model indeed exists in Taiwan bank industry. Last but not least, a bank wants to get better performance with the strategy of globalization. It should follow the model to model the dynamics of strategic fit. The performance becomes worse with insufficient strategic change or excessive change. This study also helps the decision maker understand which factor he might think about and how to implement the strategy.