Relationship between Customer Equity andThe Relationship between Customer Equity andMarket Value of Netflix and E-trade

碩士 === 國立中興大學 === 行銷學系所 === 102 === The intangible assets of financial statements are not, on their own, sufficient to meet the need of investors. Therefore, in order to make up this defect, this research discusses whether future customer cash flow could response on market value. The data was estima...

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Bibliographic Details
Main Authors: Hsin-Yu Chao, 趙心瑜
Other Authors: 曹修源
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/9rg7tw