The Influence of Consumers'' Biotech Knowledge on Biotech Health Food Perceived Risk and Purchase Intention – In the case of Antrodia Cinnamomea
碩士 === 國立中興大學 === 生物產業管理研究所 === 102 === The purpose of this study is to explore the influence of consumers’ biotech product knowledge between perceived risk of Antrodia Cinnamomea, and the influence of perceived risk between purchase intention of Antrodia Cinnamomea. According to previous souvenir,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6n3f36 |