| Summary: | 碩士 === 國立中興大學 === 生物產業管理研究所 === 102 === In recent years, the Taiwanese government has launched a national program known as the “Mobile-Taiwan” to make leisure services accessible via the mobile network and build a ubiquitous network environment that provides users with more digital services. This program also increases the accessibility of Location-based Services (LBS), which recreation providers have offered as a mobile value-added service. As LBS are growing in number, the mobile application (app) providers have focused on encouraging continuance intention of the services.
This quantitative study focuses on the effects of quality perceptions (i.e., information quality, system quality, and service quality) on smartphone users’ trust and risk perceptions and continuance intention toward LBS. After a total of 1,500 valid questionnaires were returned, proposed hypotheses were tested. The results showed that system quality and service quality were positively related to perceived trust. It was also found that perceived trust correlated negatively with perceived risk but positively with continuance intention. A managerial implication drawn from the findings is that for LBS providers, developing user interfaces with more utility or providing timely, personalized services can reduce perceived risk and strengthen the continued usage intention of LBS.
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