The influence of district tourism image and attraction of tourism activities on experiential effect of consumer – the Anping District in the Tainan City as an example

碩士 === 國立勤益科技大學 === 企業管理系 === 102 === In recent years, local government authorities have been hosting impressive promotional events as a way of marketing local culture and creating commercial tourism opportunities. Using the Anping District of Tainan City as a case study, we explored the relationshi...

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Bibliographic Details
Main Authors: Yu-Hua Zheng, 鄭鈺華
Other Authors: Shwu-Ing Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/933t3q