The Effect of Green Perceived Value, Environmental Attitude, Brand Image and Subsidy Measures On Consumer Purchase Intent for Environmental Appliances.

碩士 === 國立勤益科技大學 === 企業管理系 === 102 === Environmental protection is no longer just a slogan.With the rise of global warming, and it’s derived climate anomalies,earth has issued a counterattack. The following study explores the consumer’sgreen perceived value of product, environmental attitudes, brand...

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Bibliographic Details
Main Authors: Meng-Hua Chen, 陳孟華
Other Authors: Li-Chiao Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/16519320615621912897

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