Pricing and Lead Time Decisions for Contract Manufacturers with Capacity Constraints

• Main Authors: Ting-FeiLin, 林亭妃
• Other Authors: Chung-Chi Hsieh
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/97167020873148251045

碩士 === 國立成功大學 === 工業與資訊管理學系碩士在職專班 === 102 === Pricing and lead time are two crucial decisions to a success in today’s competitive markets. This thesis studies an outsourcing market of generic drugs consisting of two firms facing price and lead time-sensitive demands. A duopoly game is constructed to analyze the price and lead time decisions by the two firms. We examine the equilibrium pricing and lead time decisions in a duopoly industry consisting of two competitive firms. We solve four different conditions with capacity constraints for the Nash equilibrium solution. Our research provides important managerial insights about the firms’ behavior under price and lead time competition in a generic drug manufacturing industry.