| Summary: | 碩士 === 國立成功大學 === 企業管理學系 === 102 === This study established the multiple regression model, using quarterly data from January 2009 to March 2014 to test the impact of RMB business on stock performances of banking industry and to analyze the relationships between profitability and growth and stock price of the public banks in Taiwan market. Empirical results indicated as followed: First, the banking industry stock price did not have a significant difference and influence, after the public banks open RMB business on February 2013. Second, the financial variances of the profitability in this thesis, such as Realized gross profit, Operating profit margin, Net non-operating income/Sales and Loan/Deposit have positive relationship to stock price, especially Realized gross profit has the most significant effect. Third, the financial variances of growth in this thesis, such as Growth rate of sales has a significant positive effect on stock price, Growth rate of recurring income and Growth rate of total assets have a significant negative effect on stock price, and Net growth rate also have a negative effect on stock price, but the impact is not significant.
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