A Study of Organizational Structure, Organizational Learning, and Communication Skills on New Product Development Performance by Knowledge Management View Point – Evidence from High-Tech Corporations

• Main Authors: Yi-ChiehLin, 林義傑
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/z545qe

碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 102 === Taiwanese companies in recent years are facing harsh challenges from the world with technology competition from European and American enterprises and price competition from emerging countries. To break through the current dilemma, we must enhance the performance of new product development. In this research, many Taiwanese high-tech companies were surveyed by quantitative analysis, the results in this research that how the performance of new product development can be improved are identified as the following four points: (1) New product development performance can be improved by speeding organizational learning ;(2) New product development performance can be improved by enhancing organizational communication ;(3) the duration of new product development can be shortened by increasing the degree of formalization ;(4) the duration of new product development can be shortened by reducing the degree of centralization.