Factors Affecting Operators’ Resistance to UseNew Medical Diagnostic Instruments:A Motivation-Opportunity-Ability Perspective

• Main Authors: IvyChen, 陳雅婷
• Other Authors: Hao-Chieh Lin
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/st8gkq

碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 102 === The issue of user resistance has received widely attention in the literature, which was typically analyzed with the Technology Acceptance Model (TAM) and examined in the high-technology industry. This study, conversely, examines users’ resistance toward new technology from the perspectives of Motivation-Opportunity-Ability (MOA) and Trust in the healthcare industry with the intent to complement for prior research. Specifically, the study explores, while facing new medical diagnostic instrument implementation, whether instrument operators’ resistance will be directly affected by trend of industry, workflow process improvement, and self-efficacy for change, through the moderation of trainers’ profession and manufacture’s reputation. By collecting data from 384 technologist working in the hospitals and laboratories, the results showed that trend of industry, workflow process improvement, and self-efficacy for change each exerts a directly negative effect on instrument operators’ resistance. Contrary to the prediction, trainers’ profession and manufacture’s reputation do not produce moderating effects; conversely, they exert directly negative effects. This research expanded the examination of the issue of user resistance by extending the theoretical foundation from prior TAM focus to the MOA and Trust perspectives. Managerial implications and future directions are thoroughly discussed as well.