Critical Factors on Consumers' Intention of Purchasing Desserts: An Empirical Study
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 102 === In recent years, special hand-made cake and dessert shops are everywhere along the streets and department stores in Taiwan. Dessert that was once regarded as a symbol of luxury has become as a mainstream product of business pattern. Dessert has gradually...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64836121367806341263 |