The Exploration of Organization Value Creation - A Case Study of MediaTek

• Main Authors: Ting-HengWang, 王亭蘅
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/pb4z3f

碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 102 === SUMMARY In a competitive environment, the businesses will seek for resources in a variety of ways in order to obtain the resource. However, the businesses also can cooperate with other organizations in partnership relations to achieve the same or similar business goals and targets. In recent ten years, Taiwanese SMEs face a difficult that their positions in the supply chains have been replaced by competitors coming from China, Southern Korea, Vietnam and etc. And the local market in Taiwan is very limited and small. Hence, we shall consider that how we could cooperate with strategic partners in global markets, and try to find out a proper way to co-create value with them, in order to create business competitive advantage and realize the sustainable business operation. Hence, the research is based on the type of business to business industries as our research institutions. We try to understand how the companies cooperate with their strategic partners, in order to to co-create values, to enable intern organizations for maximize the value. The research questions are as follows: (1) How do businesses to select right and proper strategic partners ? (2) How do organizations to create value by inter-organization cooperation ? The research method is by the case study method and the secondary data research method. We will analysis MediaTek, a Taiwanese company, mentioning its three different developing periods of the company history. Our conclusion is that in order to break through the gap between organizations, MediaTek does have invest in the resources which customers really need. They develop a stronger team for technical research and provide services. Their customers can release new products in a very short developing time period. Key words: Value creation, organizational relationships, transaction costs