Analyzing Retail Owner's Brand Style Encoding: A Perspective of Micro Lifestyle Select Shop
碩士 === 國立成功大學 === 創意產業設計研究所 === 102 === From the growing popularity of lifestyle shops, the emerging lifestyle pursues trends projecting the changes in consumption value in society. At present consumers are hunting for products and brands which fulfilling their desire to express their self-ident...
Main Authors: | I-ChengWu, 吳宜錚 |
---|---|
Other Authors: | Meng-Dar Shieh |
Format: | Others |
Language: | en_US |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/6pu4b8 |
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