Blog marketing to enhance brand impact on business

• Main Authors: Yow-ShyangWu, 吳佑祥
• Other Authors: Ching-I Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/10749766886624527440

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 102 === Blog marketing is an internet-based marketing tool using blog as an interactive platform to publish and update information, news and profile of firms. It also can be used to response questions and request from customer real time. By using good blog platform, companies can promote themselves with zero extra cost to higher ranking from search engine sorting priority. This is a unique value-adding for blog marketing comparing to other marketing tool while companies want to promote themselves via e-commerce. Since blog is a new concept for internet marketing tool, most of the company is still NOT familiar with blog marketing. The concept is still vague for most companies, leading to inefficient use/integration of blog marketing with other marketing method. This might needs to be improved by efficient blog marketing method that will collaborate the blog marketing with other marketing method. This research is focusing on blog marketing implementation. By using Google Blogger platform, it will solve the issue/limitation for company to enjoy a better marketing tool. Other than that, blog marketing can maximize the value by providing better solutions for companies to develop their own blog marketing strategy to support/maximize their market share. Companies should use blog more for continuous updating information. This can maximize the purpose of blog marketing which might increase more readers. Therefore companies using blog marketing needs to create great blog environment by using some reward as encouragement to encourage people write the blog with creativity and passion all the time. Meanwhile, it needs to encourage the blogger to publish positive articles for the company during their work and personal time. Accumulations of articles in long-term, company will have more and more information on internet which will also increase the chance to be found/searched by potential customers.