Blog marketing to enhance brand impact on business
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 102 === Blog marketing is an internet-based marketing tool using blog as an interactive platform to publish and update information, news and profile of firms. It also can be used to response questions and request from customer real time. By using good blo...
Main Authors: | Yow-ShyangWu, 吳佑祥 |
---|---|
Other Authors: | Ching-I Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/10749766886624527440 |
Similar Items
-
A study on the business model of a blog in the view of personal brand marketing of a blogger
by: Yi-Ting Huang, et al. -
A Study on the Performance of Business Blog
by: Hsin-Yu Liu, et al.
Published: (2008) -
The Study of Customer's Participation in Business Blog and Its Influence on Brand Loyalty
by: CHANG YU CHEN, et al.
Published: (2007) -
The Study of Service Innovation and Experiential Marketing to Business Blog
by: Chi-erh Thay, et al.
Published: (2010) -
Branding of Business Market
by: Hongwei Chen, et al.
Published: (2001)