| Summary: | 博士 === 國立交通大學 === 工業工程與管理系所 === 102 === Facing the current highly volatile global market, the industries have well accepted the concept of supply chain management (SCM) that integrating upstream and downstream to improve the competitiveness of products. However, product innovation capability would become critical when most of the competitors sit on equal SCM basis. It was found in the industries that traditional collaboration between manufacturer and supplier had limited help to the innovation of product. The short of product innovation in traditional supply chain may be explained by over-emphasis on manufacturing operation in the past and no direct link with customer to get continuous feedback regarding product. Although both the design chain and customer chain have been recently suggested to be integrated into traditional supply chain for improving product innovation capability by practitioners and scholars, very few successful cases are reported yet. This thesis used empirical study to find thoroughly regarding 1) key factors that may influence the effectiveness of design chain and customer chain to be integrated into traditional supply chain and 2) impact of the new integrated model upon the capability of product innovation. After reviewing related literatures, three constructs with hypotheses were proposed which are design chain integration model, customer chain integration model, and both design and chain integration model. The regression method and structural equation modeling (SEM) were employed for testing those hypotheses respectively by citing the 5th iteration random samples of International Manufacturing Strategy Survey (IMSS-V). The empirical results revealed that situations of business process reengineering and supplier management system, as well as, situations of data warehousing system and flexible service workflow, are the major factors that affecting design chain effectiveness and customer chain effectiveness respectively. In addition, the empirical results also confirmed that the successful execution of both design chain and customer chain will significantly affect the production innovation capability of manufacture firms.
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