The Effect of Brand Awareness and Time Pressure on Channel Choice
碩士 === 國立交通大學 === 管理科學系所 === 102 === Due to the prevalence of the Internet and the network transaction platform, the companies which originally own physical channels have begun to set up virtual channels to gain more market share. Nevertheless, there are still some customers who prefer shopping th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80592050118942067085 |