| Summary: | 碩士 === 國立交通大學 === 經營管理研究所 === 102 === With the grossing of Internet and Technology, The Cloud Storage instead of storage device (ex. USB、CD). It’ll be the informant application ‘s future trend. The targets of this study are experienced in computer and Internet. This study tries to know what factors influence users to accept Cloud Storage. Develop the Model which combine the TAM whit Perceived Value and adjust it with the attitudes of Cloud Storage, and verify this model in this study.
There are 200 participants in this study, using the SEM (Structural Equation Modeling) to do statistical analysis. According to the result, Behavioral intention to use is influenced by the cloud storage’s function value and social value, function value is influenced by perceived easy of use and perceived usefulness, and social value is influenced by subjective norm. Besides, perceived easy of use is more influential than perceived usefulness to behavioral intention to use, and epistemic value can’t obviously directly influence behavioral intention to use. Moreover, this study provides suggestions for suppliers of Cloud storage to improve acceptance.
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