Something New in Old - A Lifestyle Study on the Creative Cultural Industries in Old Hakka Buildings

• Main Authors: Ko, Wan-Jou, 柯琬柔
• Other Authors: Lin, Chong Wey
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/3k8fg9

碩士 === 國立交通大學 === 客家文化學院客家社會與文化學程 === 102 === Adaptive reuse of buildings has been booming around Taiwan. Reuse helps preserve ancient architectures, while running new businesses make such reuse sustainable. Owners integrate different concepts of living into the business, thus creating an industry with different tastes and styles that attract customers and activating local tourism. The research chose three reused old buildings in Hsinchu County as examples: Well Tea House in Beipu Township, Yuemei Tourism and Leisure Industry Culture Assosiation in Emei Township, and Hakka Osmanthus Garden Restaurant in Sinpu Township. Through in-depth interviews and context analysis, I tried to understand the business models and the innovation of industry. Through lietrature review, the research took the businesses in reused buildings as innovative industry. Core knowledge, profound experience, and high sense of beauty were the main three analysis framework. Business owners’ tastes and concepts of living also played an important role of how the space and atmosphere was presented. The reuse of old architectures demonstrates an innovative model to develop creative cultural industry, especially by building its unique style with local culture. The research conclude the reasons of success in the following six points: 1. Income is used for the maintenance purpose to reach old building's sustainability. 2. New business has to integrate local culture to build distinction. 3. Customers require an entire set of experience in the old building. 4. Story-telling is the key marketing strategy. 5. Touching experiences enables longtime place attachment. 6. Living styles create the uniqueness.