| Summary: | 碩士 === 國立中央大學 === 企業管理學系 === 102 === To understand how to evaluate the life cycle of a game app, the first objective of this study is to develop a life cycle measurement based on the download ranking and the number of weeks in the top-100 app download chart. Meanwhile, this study also proposed hypotheses to test whether there are differences on the performance of Facebook fan page between paid game apps and free game apps. The performance indicators of Facebook fan page considered in the study include "the number of likes", "the number of talking about", "the number of posts", and "the number of multimedia". In addition, this study also evaluated whether the performances of Facebook fan age have significant impacts on the download life cycle of game apps. Based on the data of top game apps from 2011 to 2013, the results of hypotheses tests indicated that all the performance indicators of the Facebook fan page in paid game apps are higher than free game apps. Meanwhile, the number of posts has positive effects on download life cycle. The results also show that the performances of paid game apps and free game apps have different impacts on the download life cycle of game apps. While the number of posts has positive effect on the download life cycle in free game apps, the number of likes and the number of talking about have positive and negative effects respectively on the download life cycle of paid game apps.
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