The Interdependence and Influence Strategies BetweenPlatform Provider and Merchandise Provider in Online Channels
碩士 === 國立中央大學 === 企業管理學系 === 102 === In this study, we would discuss the relationship between online channels from the point of dependency theory and influence strategies, supported by the theoretical frameworkproposed byLai(2009) and relational norms proposed by Heide and John(1992). The study aims...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52467620476214895125 |