| Summary: | 碩士 === 國立中央大學 === 產業經濟研究所 === 102 === Abstract
In recent years, global climate have changed rapidly. Global warming seriously
alter the ecological environment, and natural disasters damage human beings, people's
environmental awareness and behavior has been rising. Under increasingly serious
environmental problems, whether it is global warming, the greenhouse effect, or a
regional environmental pollution, are all a product of the interaction of the individual's
behavior and the natural environment. It is worth for further discussion that the
Human’s cognition of environment is to protect environment actively, or is to show
pro-environmental behavior under the stress of public opinion or the fear of
punishment.
This paper use the data of Taiwan Social Change Survey Project made by Institute
of Sociology, Academia Sinica in 2010 and the U.S. General Social Survey and use
Ordered Probit Model to study the influence of individual socio-economic status,
social norms, the community satisfaction, and the past environmental attitudes on
personal environmental behaviors.
The empirical results show that individual socio-economic status significantly
affect personal environmental behavior. For example, in the two sets of data, it all
significantly prove that women have more pro-environmental behavior than men.
Besides, the higher the level of education and age of the respondents also tend to
behave the pro-environmental behavior. The empirical results also prove that the nonmandatory
social norms indeed have significant positive effects on pro-environmental
behavior. For example, Buddhist respondents show approximately 7.3% higher chance
than the respondents believe in other religion on recycling. Moreover, The individual
socio-economic status and personal environmental attitude will influence
environmental behavior more than the social norms and the community satisfaction.
The conclusion is consistent with that in Viscusi et al. (2011).
Key word：Environmental Behavior、Social norm、Ordered Probit Model
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