The Attraction of Icon - A Study on Icon Attributes with Affective Reaction and Subjective Familiarity

碩士 === 國立中央大學 === 資訊管理學系 === 102 === Two prominent app markets are Android’s Google Play and Apple’s App Store. They are full of apps now. However, how do customers make selections from among millions of apps? At this time, icon which is the App facade plays an important role. Icon can let users hav...

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Bibliographic Details
Main Authors: Chia-tien Hu, 胡嘉恬
Other Authors: 粟四維
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/gtk5a7