An Augmented RFM Model of the Cross-Strait Consumers’ Repurchase Behavior in Online Shopping
博士 === 國立中央大學 === 資訊管理學系 === 102 === The fast growing online shopping has turned into a battlefield for many e-commerce (EC) businesses. They must understand their customers’ purchase behavior in order to make a profit. Given the fact that the increase in customer’s retention rate can lead to higher...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08524362179400335077 |