| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === 2013 was an important year of global advances. As Chinese leaders Jin Ping Xi and Ke Qiang Lee showed strong determination and interest in safeguarding the National Sovereignty of China, the Chinese was presenting the world with unseemly strong confident and persistence. Since the financial crisis in 2008, British and American governments began to re-examine the relationship between real economy and virtual economy. In addition, the manufacturing sector was refocused as a top priority. Both governments had a comprehensive plan in order to promote “Manufacturing Renaissance” in the national economy. In the past 20 years, Taiwanese enterprises have always focused most of their resources in Mainland China. However, with the implementation of Twelfth Five-Year plan, shortage of labor, wage increase, and limited of power, Taiwanese enterprises are again facing another challenge of global competitiveness.
Through case study of touch switch tactics and its value chain analysis, this research analyzes the industry environment, competitiveness strategies in depth. In analyzing the industry environment, this study utilizes SWOT analysis, five forces analysis, value chain analysis and industry life cycle and the an overall environmental analysis; In analyzing company's competitive strategy, this study uses Porter’s 5 Forces, Hill and Jones functional level strategy for analysis.
The case study Company repositioned itself as a high specification K2 factory. It has transformed its manufacturing processes from the old-fashioned way by combining its manufacturing process with accurate product testing and packaging. Which position itself as a compact, reliable and originative manufactures. Thus the case Company was able to stand out among its competitors. In concluding, the case Company provides two recommendations to Taiwan’s small and mid-sized enterprises. (1) Using Hidden Champion as an example, Taiwanese enterprises create its own competitive advantages using its unique abilities. (2) Regardless of which competitive strategies were utilized, all companies would face a certain amount of risks. In addition, the research uses British and American government as measures, and provides three suggestion to Taiwanese government: (1) Institute a business convention focusing on competitive advantages of industries. (2)Actively transform the overall business environment and establish programs that can train for more tech-savvy individuals. (3)Actively reach out to American AMP Association or NVMI in order to create more opportunities for research and development with the American Universities.
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