| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === With the growth of China’s economy, short, middle, and long term targets have been set, which are the 11th Five-year Plan and the 12th Five-year Plan. Along with the plans, a great influence on the packaging industry was revealed as well. From the last 15 years, the growth and development of Jiangsu area has led a change in the nature of the packaging industry. Changes of business focus from export to domestic have also occurred.
“Packaging” is a traditional manufacturing industry, but it is important in protecting the raw materials and products of the semi-conductor and IT industries (e.g. NB, TV and 3C). It plays a critical role in protection, storage, logistics and production display. Since packaging is so important for many businesses, a sensitive reaction was revealed in business capacity, marketing strategy and business operation when any change in market trends and government policies.
Since a change in the structure of economy occurred, a turning has happened in the packaging industry as well. For example, D company, which only focused on jumbo paper roll making in the past, now is extending its business into the packaging sector. At the same time, D company has made a plan for running another 20 to 30 converting plants in the next five years. C company, which gained a great profit from Apple’s orders, now is going downward. This shows that “no everlasting customer and no everlasting market.” Therefore, how to set up a business image and develop a core value are the most important tactics for the packaging industry, while at the same time, the industry needs to fit with the national and the societal plans.
The study focuses on how to adjust the packaging industry business model to ensure the core competitiveness of the case company in response to the change of the markets in Jiangsu area, i.e., the Yangtze River delta. This study shows how to ensure the competences of a Taiwan-invested company with appropriate tactics and strategies in order to achieve sustainable competitive advantage.
|
|---|
