Effects of destination image on Taichung Cultural and Creative Industries Park by on-line WOM

• Main Authors: HO MIN SHAN, 何旻珊
• Other Authors: WANG HSING WEN
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/44803196703273504496

碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Global cultural tourism was rise in recent years and it effects Taiwan tourism.Management and image of Cultural and Creative Industries Park become more important.Taichung Cultural and Creative Industries Park is one of the most complete cultural park for preserving the wine industry. Therefore , it's a good material for exploring the destination image.In this study, research method is content analysis and the blogger travel articles from the web are collected. Firstly, researcher capture the destination image from blog. The next step is to use statistical analysis.The results provide the managers to view the gap of management and bloggers, and it can be as a basis for management and development strategy in the future.