| Summary: | 碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 102 === Because Taiwan's low birth rate problem of preschool education must face many difficulties and challenges, especially in non-metropolitan areas more difficult. Although S Kindergarten is located in Changhua country but it can sustain the business unshakable, even beyond many peers. Therefore, Therefore, this research adopted S Kindergarten as a case study, analysis of S Kindergarten take all "The out of the Ordinary Operating" business strategy. The results show that S Kindergarten success "The out of the Ordinary Operating" business strategy worked. "Internal and external marketing," and "Kindergarten market segment of the target market" etc. can really break through the operation difficulties and stable operation in Kindergarten market. Finally, in this study, managerial implications and recommendations are proposed.
|
|---|
