The Study on Marketing Strategy of Taiwanese Bedding Industry from Dealership to Own Brand Manufacturing: A Case Study of S Company
碩士 === 國立彰化師範大學 === 會計學系 === 102 === This paperexplores the past and current situation in Taiwanese bedding industry, and employs a firm with ten-year age for a specific market share and the business typeof both dealership and own brand manufacturing as case study for analysis.By the discussion with...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qm3pn7 |