| Summary: | 碩士 === 國立彰化師範大學 === 會計學系 === 102 === Operating leisure industry in Taiwan is still a lack of effective operation and
management of the way, making the leisure industry in the B &; B industry developed
slowly. Kaplan and Norton (1996) proposed the balanced scorecard, including the
outcome measure of "financial" dimensions, and performance drivers "learning and
growth", "internal process", "customer" dimensions, etc., from architecture to analyze
leisure agriculture and B &; Bs in the key success factors that made a successful
strategy and draw a blueprint for leisure agriculture, further empirical analysis Bs key
success factors and performance impact of differences in order to provide reference
case study on the operation and management of B &; Bs. In this study, "little half-ei
Houses B &; B" Case Interview objects. To confirm the findings Bs operating key
success factors in the "education and training of employees' and aspects and" B &;
reputation "respect" customer satisfaction ", are required to build a good image of the
word, and the B &; B should be" customer-oriented " and "good neighbor" business
philosophy, and thus to avoid competition with the industry. After via SWOT analysis,
organization and operation of future activity in the enterprise faced competition, shall
possess the tools.
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