| Summary: | 碩士 === 國立彰化師範大學 === 資訊管理學系所 === 102 === With advent of the information age, privacy is becoming a major concern for internet user. Some websites provides extrinsic rewards to obtain personal information. In this study, we through concerns for information privacy and extrinsic rewards to understand the current situation on the internet and the personal data protection concept of the Internet users.
In this study, the framework mainly contains concerns for information privacy, extrinsic rewards, personal privacy information, and individual differences. And individual differences contains big five personality traits, risk taking and privacy invasion experience.
The samples consists of voluntary respondents Internet users in Taiwan. Our questionnaire survey collected 368 valid questionnaires. The data analysis results show that extrinsic rewards, agreeableness and privacy invasion experience have positive relationship to provide personal private information. Although people are worry about the information privacy, we found that the concerns for information privacy didn’t had a significant impact for provide personal private information.
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