The Effects of Perceived Value of Mobile Applications on Brand Equity
碩士 === 國立嘉義大學 === 資訊管理學系研究所 === 102 === The rapid growth of mobile applications (Apps) leads to the booming development of mobile commerce. Companies expect through the services of Apps to provide value for customers and therefore to increase brand equity. Based on the viewpoint of user’s perceived...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/95706295750681276244 |