The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example

• Main Authors: TUMURTULGA TUMURTUSHAA, 鐵木爾圖拉嘎
• Other Authors: Dauw-Song Zhu
• Format: Others
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/35k4v5

碩士 === 國立東華大學 === 企業管理學系 === 102 === With the continuing growth of internet penetration rate and e-tailing business, online gaming has one of the business, become increasing things for tendency of modern business. The purpose of this study is to determine the factors influencing online gamer satisfaction, and seeks to research effects of the e-Service quality dimensions of information, ease of use, design and privacy on satisfaction with online game in Mongolia. Sample of this study will include online gaming consumers of Mongolian. This study suggests eight hypotheses. The study will use esurvey to collect data from participants. Data will analyze by statistical software SPSS. Result of this study found that Transaction cost, and e-Satisfaction are important determining factors influencing online gaming. Also findings shown that e-satisfaction and challenge has significant factors influencing on e-loyalty. The results of this study nearly supported all hypotheses.