The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example
碩士 === 國立東華大學 === 企業管理學系 === 102 === With the continuing growth of internet penetration rate and e-tailing business, online gaming has one of the business, become increasing things for tendency of modern business. The purpose of this study is to determine the factors influencing online gamer satisfa...
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ndltd-TW-102NDHU51210212019-05-15T21:32:17Z http://ndltd.ncl.edu.tw/handle/35k4v5 The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example 在線遊戲者滿意度對電子忠誠度的影響: 蒙古網絡遊戲行為為例 TUMURTULGA TUMURTUSHAA 鐵木爾圖拉嘎 碩士 國立東華大學 企業管理學系 102 With the continuing growth of internet penetration rate and e-tailing business, online gaming has one of the business, become increasing things for tendency of modern business. The purpose of this study is to determine the factors influencing online gamer satisfaction, and seeks to research effects of the e-Service quality dimensions of information, ease of use, design and privacy on satisfaction with online game in Mongolia. Sample of this study will include online gaming consumers of Mongolian. This study suggests eight hypotheses. The study will use esurvey to collect data from participants. Data will analyze by statistical software SPSS. Result of this study found that Transaction cost, and e-Satisfaction are important determining factors influencing online gaming. Also findings shown that e-satisfaction and challenge has significant factors influencing on e-loyalty. The results of this study nearly supported all hypotheses. Dauw-Song Zhu 祝道松 2014 學位論文 ; thesis 75 |
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碩士 === 國立東華大學 === 企業管理學系 === 102 === With the continuing growth of internet penetration rate and e-tailing business, online gaming
has one of the business, become increasing things for tendency of modern business. The purpose
of this study is to determine the factors influencing online gamer satisfaction, and seeks to
research effects of the e-Service quality dimensions of information, ease of use, design and
privacy on satisfaction with online game in Mongolia. Sample of this study will include online
gaming consumers of Mongolian. This study suggests eight hypotheses. The study will use esurvey
to collect data from participants. Data will analyze by statistical software SPSS. Result of
this study found that Transaction cost, and e-Satisfaction are important determining factors
influencing online gaming. Also findings shown that e-satisfaction and challenge has significant
factors influencing on e-loyalty. The results of this study nearly supported all hypotheses.
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author2 |
Dauw-Song Zhu |
author_facet |
Dauw-Song Zhu TUMURTULGA TUMURTUSHAA 鐵木爾圖拉嘎 |
author |
TUMURTULGA TUMURTUSHAA 鐵木爾圖拉嘎 |
spellingShingle |
TUMURTULGA TUMURTUSHAA 鐵木爾圖拉嘎 The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example |
author_sort |
TUMURTULGA TUMURTUSHAA |
title |
The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example |
title_short |
The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example |
title_full |
The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example |
title_fullStr |
The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example |
title_full_unstemmed |
The Impact of the Online Gamer Satisfaction on e- Loyalty: Mongolian Online Gaming Behavior as Example |
title_sort |
impact of the online gamer satisfaction on e- loyalty: mongolian online gaming behavior as example |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/35k4v5 |
work_keys_str_mv |
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