A Study on the Relationships Among Service Innovation, Customer Value and Customer Satisfaction-Taking Chain Stores in Taipei as Example
碩士 === 國立東華大學 === 企業管理學系 === 102 === This study aims to discuss how service innovation could affect customer value and customer satisfaction. In addition, this study also attempts to analyze how personal traits could make a moderating effect to service innovation and customer value. This research us...
Main Authors: | Min-Feng Shen, 沈旻鋒 |
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Other Authors: | Hsi-Jui Wu |
Format: | Others |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/uv6dhr |
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