A Study of the Chinese Calligraphy Aesthetic Imagery within the Hospitality Space

• Main Authors: Chun-Yi Lu, 呂俊毅
• Other Authors: Zoug-Ho Yeh
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/29384302148743095982

碩士 === 南華大學 === 視覺與媒體藝術學系 === 102 === 　　Emphasizing the characteristics of the hospitality industry with a unique atmosphere of the space field, operators put creative ideas of themselves, images, or other aesthetic art of calligraphy into the business space. Calligraphy aesthetics could escape from the traditional framework through the viewer's visual perception. In the face of traditional forms of inheritance, less imagery words qualities, calligraphy and painting homologous diversion, innovative text of intervention in the creation of presenting inner psychological state, symbol switched, the concept of breakthrough thinking, models present inner psychological state, symbol switched, the concept of breakthrough thinking in the creation. Modern calligraphy is a kind of three-dimensional art in pen and ink writing as the main part. The three-dimensional space that blends works and visual, has evolved into a unique artistic line, color and space. On the view of mathematical theory: Vertical lines represent straightforward, and free wandering curve tells the screen of lyric moving and rhythm. The hospitality industry use calligraphic aesthetics in new thinking, to evoke the depths of the participants in the liberation of the soul, relaxing and quiet. 　　Calligraphy aesthetics is a classic representative of Chinese art. This study will integrate imagery and aesthetics of calligraphy for the hospitality industry operating space to explore its subtleties, and explore the results of putting the art of calligraphy into space by operators through participant observation and in-depth interviews. According to the study of literature review summarized and analyzed , the study results were summarized as follows: 1.From an interdisciplinary perspective on the art of calligraphy, interacting with viewers brings out the beauty of understanding. 2.Explore the factors of calligraphy in space to make the emotional liberation. 3.The ethereal mood appears after the ideas of creators and the thoughts of viewers exchange.