Studies on the Management Strategy of Innovative Music Performing Groups:Taking Sizhukong, Afternoon Tree, Orbit Folks as an Exam

• Main Authors: Chien-Hui Chiang, 江千慧
• Other Authors: Shu-Chi Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/01888810230956510995

碩士 === 南華大學 === 文化創意事業管理學系 === 102 === 　　How to manage the community and maintain the quantities of groups when variable performing bands are rising? Does audience’s reaction affects the management strategy and goals of performing artists? Facing these two questions, many performing bands put efforts on marketing strategy. To get further in the model of management, we do some investigations about their manage situation. By doing so, we can find out the problems. Small and medium sized performing bands need to cooperate with marketing companies and executives to work smoothly. 　 　　In the new environment of Taiwan, bring up the audience numbers for innovative music performing bands is hard. Moreover, support of the government may be the only way to survive for performing bands, but approves of government subsidies are still yet complete. Therefore, how to strive for resources from government and develop more audience are the ways to promote themselves effectively and open up more and more multiple value of art. This is the main idea of further research. 　 　　This research is involving three small and medium sized performing bands. From the aspect of management and strategy, analyzing their marketing situation, collecting data and interviewing with executives are the steps how we can know the purpose and features of establishment and recognizing their management.