| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系 === 102 === The numerology service is a very special business. There are quite few literatures about such business’s operation. The purpose of this study is to investigate the relations among the service quality, customer’s satisfaction and the loyalty for the numerology service organizations.
This study designed a quantitative questionnaire to collect the research data from the numerology service organization’s customers. There were 233 valid samples in this study. This study analyize the data with descriptive statistics, t-test, one way ANOVA, and Person correlation test.
The results of this study are as follows:
1. Customers from different backgrounds in the service quality showed a level of agreement. It displays the numerology service organization has received the identity of customers. 2. Customers in different demographic background variables showed significant differences in the numerology service organization satisfaction. 3. The customer’s satisfaction will affect the customer’s loyalty in the numerology service organization. To maintain customer’s loyalty has to improve the customer’s satisfaction and the service quality.
This study concluded that the professional knowledge is the most important factor for the assurance in the numerology service organization. In order to improve the customer’s satisfaction, the numerology service organization has to enhance the assurance quality.
|
|---|
