Media Attention and SEO Announcement Effect
碩士 === 國立高雄第一科技大學 === 財務管理研究所 === 102 === This paper tests information signaling hypothesis by studying the impact of the pre-announcement media attention on share-price reaction during seasoned equity offerings (SEOs) announcements. In a sample of Taiwan firms that under take SEOs announcements fro...
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ndltd-TW-102NKIT53050372016-07-08T04:23:35Z http://ndltd.ncl.edu.tw/handle/36682311104037929825 Media Attention and SEO Announcement Effect 媒體曝光度與現金增資宣告效果 Wen-Siou Tsai 蔡汶修 碩士 國立高雄第一科技大學 財務管理研究所 102 This paper tests information signaling hypothesis by studying the impact of the pre-announcement media attention on share-price reaction during seasoned equity offerings (SEOs) announcements. In a sample of Taiwan firms that under take SEOs announcements from 1996 through 2011, we find that the average pre-announcement abnormal return for firms with pre-announcement media attention (positive) is significantly higher. Consistent with the information signaling hypothesis, our evidence suggests that market investors tend to view media attention as a channel to signal firms’ intrinsic value. Xuan-Qi Su 蘇玄啟 2014 學位論文 ; thesis 36 zh-TW |
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碩士 === 國立高雄第一科技大學 === 財務管理研究所 === 102 === This paper tests information signaling hypothesis by studying the impact of the pre-announcement media attention on share-price reaction during seasoned equity offerings (SEOs) announcements. In a sample of Taiwan firms that under take SEOs announcements from 1996 through 2011, we find that the average pre-announcement abnormal return for firms with pre-announcement media attention (positive) is significantly higher. Consistent with the information signaling hypothesis, our evidence suggests that market investors tend to view media attention as a channel to signal firms’ intrinsic value.
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Xuan-Qi Su |
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Xuan-Qi Su Wen-Siou Tsai 蔡汶修 |
author |
Wen-Siou Tsai 蔡汶修 |
spellingShingle |
Wen-Siou Tsai 蔡汶修 Media Attention and SEO Announcement Effect |
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Wen-Siou Tsai |
title |
Media Attention and SEO Announcement Effect |
title_short |
Media Attention and SEO Announcement Effect |
title_full |
Media Attention and SEO Announcement Effect |
title_fullStr |
Media Attention and SEO Announcement Effect |
title_full_unstemmed |
Media Attention and SEO Announcement Effect |
title_sort |
media attention and seo announcement effect |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/36682311104037929825 |
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