Use Rasch model to explore the potential customers of the Kaohsiung Mass Rapid Transit

• Main Authors: Yu-ting Li, 李毓婷
• Other Authors: Shan-huen Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/76500910225807909922

碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 102 === Increasing the number of the passengers is an important task for public transportation services. How to attract the potential passengers from other transportation mode to the public transportation is one of the important issues for transportation management. In this research, the potential passengers of Kaohsiung Mass Rapid Transit are investigated. After defined the potential passengers, a total of 401 valid questionnaires are received out of 524 questionnaires. The Rasch model is employed to analyze the mode selection behavior of potential passengers. Additionally, the cluster analysis is used to classify the potential customers and more detailed discussions are provided for each classification. The result indicates the main reason that potential passengers are unwilling to take the MRT is because of the long waiting time of the shuttle bus. Furthermore, the suggestions of how to attract the potential passengers to take the MRT are provided.