| Summary: | 碩士 === 國立高雄師範大學 === 事業經營系 === 102 === "A relationship, it does not matter; matter, the relationship ... there." The key is that different people will use friendsourcings.Accoring to American Stanford Research Center, 87.5% a person's earn is based on the relationships! Relations represent "Guanine" which is a cultural phenomenon and also the importance of the workplace representative veins.
Taiwan's food market is highly competitive, industry environment changes due to globalization and rapid changes in the environment brought about a crisis and an opportunity. Early on consumer products marketing development in the main . Until 1990s, relationship marketing has gradually become the main marketing, marketing development and brand evolved from the production to focus on service and partnership. Food industry as permanent livelihood industry, when the market is highly commonality between manufacturers, it has been the leading brand of choice for conservative consumption, competitors take marketing tactics to increase market share in order to improve performance .When it comes to the future of Taiwan's food grain brewing development, if you want to enhance the company's competitive advantage, you have to requires determination, courage, and execution. Based on this, this study is to explore issues include (1) to maintain a relationship marketing with customers through a combination of what level? (2) What is included in the relationship between quality content? (3) What impact does the relationship marketing have on business performance situations?
This study used qualitative research to "case" for the study of the interviewees, the findings of this study found that the relationship marketing can be divided into three levels of financial, social and structural binding; while the quality of the relationship between trust and satisfaction as strengthen the relationship three dimensions; operating performance, places financial performance, and non-financial performance, which is assessing their overall business performance. The study concluded that the relationship marketing business is part of a long-term approach, through relationship-oriented marketing, it can effectively manage customer relationships and enhance long-term profitability. So the future is expected to become easier and more profitable.
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