| Summary: | 碩士 === 國立高雄師範大學 === 視覺設計學系 === 102 === Creativity is very important nowadays. Creativity has become a strategy, a way to solutions and the breakthrough from ordinary thinking. In advertising and marketing businesses, creativity is utilized to attract consumers’ attention in order to promote the awareness of the products. Ambient advertising, especially, allows creativity to expand in all possible directions. Based on Mandala-Art creative thinking method, the author expands the techniques with additional procedures to provide more friendly creative thinking methods for the beginners. Researcher's creative projects are chosen from Times Advertising Award involving products that have not won Gold, Silver, and Bronze prizes for more then five years. These various products advertisings are utilized to prove that ambient advertising can be applied on almost any type of products. With interviews and surveys, this study demonstrates the efficiency of ambient advertising that would attract consumer attention and raise the awareness of the products.
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