| Summary: | 碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 102 === In Taiwan, more customers are considering organic and healthy foods due to the food security problems. Most of them think that high-price equals to high-quality. The organic-growing farmers get stuck on the problem of marketing which results in organic industry develop slowly in Taiwan. However; with the promotion of related personnel, the production and marketing platforms set up everywhere in Taiwan. The result is not only profit to organic-growing farmers and customers, but also promotes environment education and life prolonging.
The current study adapted three different types of production and marketing platforms as research foundation. The purpose was to discuss the running of production and marketing platforms, and its influences to organic agriculture development. The outcomes would provide useful ideas for related industry. The results of the study concludes four important conceptions which including “localization”, “community force”, “production and marketing integration”, “information connection ”. The four conception mentioned above was profit for organic agriculture development.
Accordingly, the current study recommends that farmers would adopt localization to develop the industry, providing ample opportunities to interact with customer. By decreasing costs, resources waste, and environment pollution, farmers could promote products more efficiently and increase the price. Production and marketing platforms should develop it more diversified and efficiently, and reinforce the organic farming education toward customers.
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