The Study of Events Marketing Strategy Enhances the Efficiency of Local Industry – In the Case of Baisha Township Clove Festival, Penghu County
碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 102 === In recent years, under the local government vigorously promoted, many cities and counties to take local industries patterns tourist festival strategy, hoping to use culture, festivals and other ways to attract visitors to participate, and thus enhance loca...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cza4qd |